#DudeCanCook #EpicSmile #RatingMenWithHashtags

A week later, they met again, this time at Mr. Branson’s Necker Island in the Caribbean, and had another night of passion. The next day, Mr. Brockway sat in on another of Ms. Chong’s Lulu lectures, unaware of her plan to demonstrate her app by reviewing him in front of his friends and family members.

“People thought she was teasing,” Mr. Brockway said, flashing his #EpicSmile and rubbing his #ThreeDayStubble during a recent dinner party in SoHo attended by friends including Alexandra Wilkis Wilson, a founder of Gilt Groupe, and Princess Eugenie of York.

Mr. Brockway has since gotten several more reviews (#DudeCanCook), none quite as glowing as the one written by his girlfriend, but he nonetheless has an exceptionally high 9.8 ranking. “There’s nothing I can do about it except be the best person I can be,” he said, adding: “It inspires guys to be good and treat girls the way they should be treated. Like angels.”

The New York Times profiled Alexandra Chong, the 32-year-old founder of the Facebook app Lulu, which allows women to rate and review men on their profiles. (The above anecdote details Chong’s courtship with boyfriend Jack Brockway, nephew of Sir Richard Branson.) “Yelp for men” has grown by 600 percent in New York since May, and half a million men have reportedly requested that they receive feedback. Have you Lulu’d? Have you been Lulu’d? [NYT]