The Secret Lives of Shoppers

There is an exposé in The New York Times today about all the ways big stores spy collect info on you so they can stealthily manipulate your purchasing habits. Did you know that without looking at you or (rudely) asking, just by analyzing when you buy a certain 25 products including unscented lotion, Target can tell you’ve entered the second trimester of your pregnancy? And buried five pages in is the bewildering tale of Febreze giving up on appealing to people with stinky homes — because people with stinky homes don’t realize they’re stinky. That’s how they get so stinky. Who’s up for a house swap and some honest feedback? Jolie?