Qream Watch

“Inspired by royalty, I created this silky drink to celebrate the beautiful, independent and sophisticated women of today. It is a truly elegant experience for the modern day queen and her court of friends.”
— Pharrell’s new alcohol, a 12.5% ABV, 95% lactose-free cream liqueur that comes in both strawberry and peach flavors, “can be served on the rocks, chilled in a martini glass or deliciously baked into cupcakes, pastries and more.” Qream With a Q, the website, answers not nearly enough questions right now, but in an interview with Salon, Pharrell explains the liqueur’s appeal: “[I]t’s got the same alcohol by volume as wine, except for when you pour a glass of Qream, it’s significantly less calories. A woman doesn’t feel like she’s gained ten pounds just by thinking about it, let alone drinking it.” You can pour your first tall, hot glass of Qream later this month, when it’s scheduled to appear in liquor stores (or now, apparently, for $21). Let us know how it goes.